How to Use a Sales-Optimized Website to Increase Restaurant Revenue
- By Andreea Dobrila
- CREATE WEBSITE
- Feb 19, 2019 (Update: Apr 10, 2024)
- 1. Use search engine optimization to attract more customers
- 2. Make online ordering easy to boost sales
- 3. Have a visible menu button
- 4. Add delivery to your restaurant
- 5. Add online payment options
- 6. Get a restaurant website that is mobile-friendly
- 7. Attract customers with promotions
- 8. Make your contact info easily accessible
- 9. Choose a website builder that will increase restaurant revenue
If you own or manage a restaurant, then you probably spend quite a bit of time thinking about how to boost restaurant sales.
Your website has the answer you’ve been looking for. With the right restaurant website builder, you can increase your sales quickly by improving your online presence by giving your customers convenient ordering options.
We’ll show you how to take advantage of your website to increase restaurant revenue:
1. Use search engine optimization to attract more customers
SEO for restaurants makes it easier for your website to attract more customers. When you have more customers, the outcome is clear: you increase restaurant revenue.
Keywords included in your website content should include:
- your city’s name
- the types of food that you serve.
For example, a pizza restaurant in San Francisco should use keyword phrases like “best pizza in San Francisco” and “San Francisco pizza.” These phrases will encourage search engines to give your website better placement in their results.
Once people find your website, they can learn more about your specials, coupons, and promotions. If you want to know how to make a slow restaurant busy, start by improving your website.
Choosing the right keywords related to the area you live in (city, neighborhood, etc.) and your type of cuisine will show you how to increase restaurant sales without advertising.
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2. Make online ordering easy to boost sales
A good web page builder should include templates for online ordering. You will get the best results by choosing responsive website templates for restaurants that work well on smartphones and tablets.
Responsive designs will make it easier for people to order food from you with their mobile devices. Search engines will also reward your website’s responsive design by giving you a better rank.
You can also choose a restaurant website builder that comes with its own mobile app. The app will make it simple for customers to stay connected to your restaurants and order food instantly on their phones.
The easier it is for a customer online, the more you increase restaurant revenue. Furthermore, if clients have a great online ordering experience, they will come back and they will recommend your business to others.
3. Have a visible menu button
You may offer online orders, but if your clients can’t find the menu button immediately, they will look elsewhere. Hungry clients don't have the patience to research your whole website, you need to make it as easy as possible for them.
If you want to increase restaurant revenue, place the menu button:
- in the top right corner, right above the fold
- make it pop by using a contrasting color to the background
- use straightforward wording such as "See Menu & Order"
4. Add delivery to your restaurant
A restaurant website builder with online ordering should let customers choose between delivery and even carryout options. Delivery is a great way to boost sales because it appeals to customers who don’t want to leave their homes or want to order business lunches for groups.
Some people, of course, prefer carryout. They may not want to pay a delivery tip, or they may want to get out of the house for a little while. As long as your restaurant website template lets customers choose between delivery and carryout, you will increase restaurant revenue.
5. Add online payment options
Another way to increase restaurant revenue using your website is to allow people to pay with whatever method they prefer. This way, you appeal to a broader audience.
Many people don’t carry cash. They prefer using their credits or payment apps on their phones. A restaurant website template that lets customers pay online eliminates the need for cash.
Secure online payments can also improve your restaurant’s workflow. When customers come to pick up their food, they don’t need to take time away from your bartenders, hosts, or servers. Instead of paying at the restaurant, customers just pick up their food and go.
6. Get a restaurant website that is mobile-friendly
Hunger strikes at any moment, even when customers aren’t in front of a desktop. Therefore, if you want to increase restaurant revenue, you need to make it possible for clients on mobile to browse your website and order your food.
Moreover, if your restaurant website loads seamlessly on every type of device, Google will rank you higher in searches. This will help you be more visible than your competitors, so potential clients choose your place other over options.
7. Attract customers with promotions
While your food may look delicious, customers sometimes need a little push to press the order button.
Restaurant promotions are very persuasive, who can resist a free dessert or a 2+1 deal?
Add the restaurant deals as the first thing on your menu and also market them on your website for maximum visibility.
8. Make your contact info easily accessible
Your clients may have questions regarding your menu’s ingredients if you cater to certain food preferences, or if your location is accessible for people with disabilities. If they can't reach you easily, you will lose their business.
Furthermore, they may want to rent out your place for events which will surely considerably increase your restaurant’s revenue. Ensure that your contact info is no more than a click away.
Choose a website builder that will increase restaurant revenue
To increase restaurant revenue with your website, you need one of the best restaurant website builders with useful features. Some of the most important features include:
- A promotions and coupon engine that helps customers find your latest deals.
- Unlimited website and Facebook online ordering.
- A mobile app that lets customers pay for their orders online.
- An SSL security certificate that gives customers peace of mind when ordering from your site.
- An online menu builder that helps you keep your menu updated.
- A gallery of professional images that can make your website more attractive.
- Search engine optimization with keywords that will work for your restaurant and location.
At GloriaFood, we have a restaurant website builder that starts at just $9/month. Contact us today to learn more about how we can help you get more from your restaurant’s website. You don’t have to spend a lot of money when using your restaurant website to increase sales.
Learn more: How to Make a Food Ordering Website with GloriaFood in Different Website Builders
Take a look at this detailed video walkthrough of how you can use our restaurant website builder to increase sales.
