How to Describe a Restaurant: Useful Tips & Examples

As a restaurant owner, your main focus will be creating a comprehensive business plan, an irresistible menu, and hiring a productive team. But efficient marketing is also a big part of running a successful food business.

To be able to promote your establishment, you must learn how to describe a restaurant in a way that will be attractive to your target market.

Check out this easy guide on how to find the perfect words for a restaurant description:

Why you must learn how to describe your restaurant

To get people to visit or order from your restaurant, you need to hype it up. You must build a connection with potential clients and attract them by presenting the benefits of your establishment.

A restaurant description can help you achieve that and more:

• Increase visibility: when you write a description for a restaurant’s website, you must include keywords relevant to your type of cuisine. The right usage of keywords will help you rank higher in Google searches where more people can find your food business;
• Get more new clients: if you write a convincing description that highlights what makes your food and service special, you will persuade people to choose your place over your competitors;
• Tempt customers to return: you can convince people to return to your restaurant by describing the attractive promotions that are available only for loyal clients.

Where you can see restaurant description examples

The great part about learning how to describe a restaurant is that you will be able to create compelling texts, no matter the platform you will publish them on. Here are the most common places you will need a description for:

• Restaurant website: we have a dedicated article in which we show you how to write the best “About us” description for your restaurant’s website;
• Social media: including bio description, captions, stories, and collaborations with partners or influencers;
• Review platforms: such as Google Business Profile, Yelp, or TripAdvisor, where you need to promote your business to attract both locals and tourists.

How to describe a restaurant in writing

Before you start promoting your restaurant, it will be helpful to brand it. This way, you will gain the tools to create a perfect restaurant description, such as tone of voice, restaurant persona, and Unique Selling Proposition.

Read our in-depth article to successfully brand your restaurant:

Branding for Restaurants: What Is It, How To Do It, and Tips for Success

Here are the main rules you must respect when writing about your restaurant:

• Keep it short: no matter the platform, your audience’s attention span is small and they want to learn about your restaurant at a glance, not read a 1,000-word essay;
• Include key information: think about your potential clients, what do they want to know? You must mention your restaurant's name, location, type of cuisine, and star dishes;
• Add keywords: to aid in your SEO effort you must use keywords relevant to your type of cuisine. Ensure you do so naturally to make the text pleasant to read;
• Highlight what makes your establishment special: be it unique ingredients, a different way to prepare food, a friendly service, or inviting décor;
• Paint a picture: especially useful for social media captions, try to convey in your text how clients feel at your restaurant. For example, you can focus on the texture, mouthfeel, and taste of the menu item you are advertising.

Words to describe a restaurant atmosphere

You know what your restaurant’s description should include, but it can sometimes be hard to find the right words to use. We’ve compiled a list of words and adjectives for restaurant ambience to inspire you:

• Inviting
• Cozy
• Charming
• Elegant
• Lively
• Modern
• Sophisticated
• Stylish
• Welcoming
• Contemporary
• Trendy

Words to describe restaurant food

When you are searching for how to describe a restaurant, you will inevitably have to talk about your food. Be it on your website, menu, or social media, you have to make menu items as appealing as possible to potential customers.

If you want to learn how to create mouth-watering menu descriptions, read this article:

How to Write Delicious Restaurant Menu Descriptions That Sell More Food

Here are a few words to describe restaurant food when you are talking about your cuisine:

• Flavorful
• Delectable
• Diverse
• Tempting
• Innovative
• Abundant
• Tasty
• Well-crafted
• Appetizing
• Warming

Words to describe restaurant service

If many spots in your area serve delicious food, you can stand out from your competitors by offering irreproachable service that motivates clients to return. Here are a couple of adjectives to describe a restaurant's service:

• Accommodating
• Friendly
• Professional
• Polite
• Courteous
• Stellar
• Prompt

Final words

Now that you know how to describe a restaurant, you are ready to craft impressive texts that will persuade potential customers to take the big step and visit your establishment. Start by adding attractive menu item descriptions with the best free menu creator from GloriaFood.