Creative Restaurant Feedback Form Templates + Free Examples

Your sales are directly proportional to your number of clients. Therefore, if you want to have a successful restaurant long-term, you must increase your clients’ satisfaction.

A great way to do this is to not only ask clients for feedback but to actually implement their good suggestions. By listening to their opinions, you show customers you care about their input, and you persuade them to come back.

Check out this simple guide on how to create a creative restaurant feedback form:

Why you should use a restaurant feedback form

The main benefit of a restaurant feedback card is that it will increase client retention. Customers who feel they are appreciated at your business are more likely to come back and become loyal patrons.

Here are more benefits you can enjoy if you decide to accept feedback:

• Gain insight into your client’s preferences: you no longer have to wonder what your most liked menu item is or how to change your décor to please clients. You can just ask your customers through the restaurant feedback form;
• Improve your business: many customers will have suggestions you have not thought about. You can use the feedback to better your restaurant and convince more people to become loyal clients;
• Get more positive reviews: your restaurant feedback form can include a link to the review platforms you are on. This way, you convince clients to write more good reviews for your business;
• Attract new customers: the positive reviews will convince people who are looking for a place to eat to give your restaurant a chance.

Read more: How to Measure and Increase Restaurant Customer Satisfaction Online

Restaurant feedback form questions

Before we get into the restaurant feedback form design, we should focus on the content. Here are some useful tips that will ensure clients actually complete your form and not just ignore it:

• Keep it short: long forms with so many questions that the text is barely readable will scare people away. If you want answers, you must make it convenient for clients to complete the form. Therefore, limit yourself to no more than 8 questions. You can always change up the form if you want to better different parts of your business.
• Use limited open-ended questions: Keeping on the topic of convenience, people are more likely to answer questions that provide options (choose from A, B, C, D) because they can do it fast. Leave room for about two open-ended questions so clients can leave you a message if they feel like it.
• Provide the option of anonymity: some people may not want to tell the truth if they have to sign their name or give an email address. Add an optional near the contact information so people know they can omit it.

Restaurant feedback form sample questions

You can use the following examples directly in your feedback cards or just draw inspiration from them:

• How much did you enjoy your overall experience at the restaurant, on a scale from 1 to 5?
• How likely are you to recommend our restaurant to friends and family, on a scale from 1 to 5?
• How would you rate the cleanliness of your restaurant, on a scale from 1 to 5?
• How likely are you to return to this restaurant, on a scale from 1 to 5?
• How much did you like the taste of your ordered items, on a scale from 1 to 5?
• How much did you enjoy the presentation of the food, on a scale from 1 to 5?
• How would you rate the portion sizes of the food, on a scale from 1 to 5?
• How satisfied were you with the speed of service, on a scale from 1 to 5?
• How would you rate the décor of the place, on a scale from 1 to 5?

Creative restaurant feedback form examples

There are two main ways you can deliver the restaurant feedback form to your clients:

• Online: using a restaurant feedback form on your website, sending your customers an email, or using a dedicated tool;
• Offline: usually by giving clients a piece of paper to complete or even a tablet if you can budget for it.

Online restaurant feedback form ideas

Use any of these or a combination to get valuable feedback for your restaurant:

Email with a dedicated feedback tool

There are a variety of feedback form tools out there, both free and paid. Find the one that best suits your needs, and you are one step closer to sending out feedback emails.

You just need a database of customers you can send it to. You can gather email addresses in a few ways:

• Using an online ordering system that will save the data for future orders and analytics;
• Offering Wi-Fi access only if people sign up with e-mail addresses;
• Have a sign-up form on the website where people can input their email to receive promotions and news.

Feedback form on the website

You can also add a feedback form directly on your website to get opinions from people who ordered online from your restaurant. If you don’t have a restaurant website or aren’t happy with the one you have, you can use GloriaFood to generate a sales and SEO-optimized website.

QR code to review platforms

If you want people to give you positive reviews, you must make it as easy as possible for them to do so. Instead of hoping your clients will look for your accounts, you can add a QR code to the platforms you want reviews on, directly on the table.

There are a variety of free QR code generators out there, you just have to do a quick Google search.

Offline restaurant feedback form template

We've created three restaurant feedback forms you can download for free and use at your restaurant. You can have your servers deliver them with the check so clients will complete them just before they leave.

General restaurant feedback form

Restaurant feedback form focused on food

Restaurant feedback form focused on service

Final Words

Always keep on top of your client’s preferences by using a relevant restaurant feedback form. We recommend you incorporate both online and offline ideas to gather information from all types of customers.