8 Compelling Benefits of Online Ordering Systems for Your Restaurant Website
- By Andreea Dobrila
- CREATE WEBSITE
- Jan 30, 2019 (Updated: Mar 29, 2024)
- What are the benefits of online ordering systems?
- 1. Improve the Accuracy of Carryout Orders
- 2. Customers Can Easily Place Large Orders
- 3. Earn More Money by Processing Your Payments Online
- 4. Boost Your Restaurant’s Popularity
- 5. Increase Restaurant Customer Satisfaction
- 6. Entice Customers to Return
- 7. Help Market Your Restaurant
- 8. Monitor and Improve Your Sales
- How to Enjoy the Benefits of Online Ordering Systems
- Final Words
As more business moves online, customers have new expectations from restaurants. They want to enjoy delicious food from the comfort of their homes without putting in all the effort. Will you be the place they will order from next?
Once you learn about the benefits of online ordering systems, you’ll understand why so many of your competitors already have online food ordering websites.
What are the benefits of online ordering systems?
We’re sharing with you an extensive list of online ordering systems benefits that will convince you to stop wasting time and start selling your food online:
1. Improve the Accuracy of Carryout Orders
Your servers don’t have time to answer phone calls during busy shifts. If they have to answer the phone, then they can't give your customers the services that they deserve. In the rush to meet everyone's expectations, servers often make mistakes that negatively affect the accuracy of their carryout orders.
One of the advantages of online food shopping is that your customers can submit their orders without talking to anyone. Online food ordering websites let them order exactly what they want and leave special instructions when needed.
Read more: Why you need to have a restaurant with online ordering [Plus a HOW-TO blueprint]
2. Customers Can Easily Place Large Orders
Why order food online? Because it can increase your sales!
Customers who want to place carryout or delivery orders will choose the easiest option. When they want to place large or complex orders, people tend to avoid the phone. There are just too many opportunities for miscommunication.
If you want to know why online ordering is better, just allow your customers to submit large orders through your website. You'll see your sales numbers jump quickly.
3. Earn More Money by Processing Your Payments Online
Ideally, your online ordering system should let customers pay for their orders. Customers like online payments because they don’t have to worry about paying at your restaurant. Instead, they just pick up their food and go. It’s a rapid process.
Online processing also benefits your restaurant by ensuring that customers pay for their orders. When you have online payment processing, you don’t have to worry about customers who place fake orders or never show up to collect their food.
No matter what happens, you get paid. And you eliminate all sorts of risks.
4. Boost Your Restaurant’s Popularity
One of the biggest advantages of online food ordering systems is that you can boost your restaurant’s popularity and find more customers.
Adding an online ordering system to your restaurant’s website will make the site easier to use. As more people use the website, its ranking will start to improve on Google and other search engine results.
Over time, your restaurant will appear at the top of search page results when people look for food in your city.
Read more: Restaurant Website Best Practices: Simple Guide for Increased Visibility
5. Increase Restaurant Customer Satisfaction
As you can tell, there are countless benefits of online ordering systems, both for your customers and your business. Some of the advantages of online food ordering for customers include:
- Accurate orders
- Convenient payment options
- More information about their food options
When you set up your online ordering system, think about it from the customer’s perspective. A user-friendly layout that looks good on a smartphone will make it easier for customers to get the food that they love from your restaurant.
Trends show that more people prefer communicating via text and apps. Today, people would rather not talk on their phones. They’ve discovered that apps and websites offer more intuitive, accurate options that they can use at their convenience.
Online technology has changed the way people communicate. If you don’t keep up with those changes, then you will eventually lose customers to your competitors.
Read more: 9 Factors Affecting Customer Satisfaction in Restaurants and How to Use Them to Increase Loyalty
6. Entice Customers to Return
For your restaurant to be successful, you need both new and returning clients. One of the benefits of online ordering systems is that it can persuade clients to come back.
If clients find the ordering system easy and fast to use, and the food arrives fresh and on time, they will surely think about your restaurant next time they feel like ordering.
Furthermore, you can add some promotions to your online restaurant menu that are only available for returning clients to entice people to order again and again.
Read more: Implement these 10 best restaurant promotions right now to increase your sales
7. Help Market Your Restaurant
First of all, offering online delivery can be a great prompt for advertising. Devise a variety of social media posts announcing to clients they can now enjoy the same delicious food away from the restaurant. One more tip: include a small promotion for the first order to entice people to press the order button.
Secondly, the online ordering system from GloriaFood can do much more than streamline your online ordering process. It comes with useful features designed to help you market your restaurant such as Autopilot for email marketing and Kickstarter for encouraging people to order for the first time.
8. Monitor and Improve Your Sales
One of the key benefits of online ordering systems is that you can monitor your orders and sales in real-time. No need to wait until the end of the month when you do inventory to see many orders people placed and how much money you made.
A great online ordering system will have an integrated restaurant statistics feature that allows you to see important facts about ordering such as:
- number of orders
- number of new and returning customers
- how clients reached your website
You can use the statistics and advice provided by the system to constantly improve your business and sell more.
How to Enjoy the Benefits of Online Ordering Systems
Now that you know the benefits of online ordering systems, you are ready for the next step: adding an online ordering system to your restaurant website so you can enjoy the increased sales and offer a better customer experience.
In just a few simple steps, you can have the best online ordering system from GloriaFood. Did we mention the best part? It is free!
Follow this guide if you want to start accepting online orders by tonight:
- Create an account on GloriaFood and fill in your restaurant’s profile with basic information such as business name, address and working hours;
- Create an unforgettable menu with mouth-watering pictures and hard-to-say-no-to descriptions;
- Publish the menu on your website (if you don’t have one, you can generate a sales optimized restaurant website within the system);
- Download the order taking app on iOS or Android;
- Start enjoying the benefits of online ordering systems!
Watch this video for more detailed instructions:
Final Words
If you want to succeed in such a competitive industry, you must always keep up with new trends and technology. Owning a restaurant with no pickup or delivery just won’t do it anymore.
The benefits of online ordering systems for your restaurant speak for themselves. Install the online ordering system from GloriaFood now so you won’t miss any more sales that will up your restaurant’s revenue significantly.